Organizational identification as a determinant of customer orientation in service organizations
Year of publication: |
2007
|
---|---|
Authors: | Wieseke, Jan ; Ullrich, Johannes ; Christ, Oliver ; Dick, Rolf |
Published in: |
Marketing Letters. - Springer. - Vol. 18.2007, 4, p. 265-278
|
Publisher: |
Springer |
Subject: | Customer orientation | Organizational identification | Multilevel |
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