Organizational sensemaking of non-ethical consumer behavior : case study of a French mutual insurance company
Year of publication: |
April (I) 2018
|
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Authors: | Cova, Bernard ; Gaglio, Gérald ; Weber, Juliette ; Chanial, Philippe |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 148.2018, 4, p. 783-799
|
Subject: | Biker | Demonization | Ethos | Insurance | Recognition | Scooterist | Sensemaking | Frankreich | France | Versicherung | Sensemaking-Ansatz | Sensemaking approach | Konsumentenverhalten | Consumer behaviour |
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