Outcomes of advertiser-agency relationships: The form and the role of cooperation
Year of publication: |
2009
|
---|---|
Authors: | Duhan, Dale F ; Sandvik, Kåre |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 5, p. 881-921
|
Saved in:
Saved in favorites
Similar items by person
-
Antecedents of vertical integration : transaction cost economics and resource-based explanations
Gulbrandsen, Boge, (2009)
-
Sandvik, Kåre, (2007)
-
Sandvik, Izabela L., (2011)
- More ...