Outpacing others : when consumers value products based on relative usage frequency
Year of publication: |
2011
|
---|---|
Authors: | Hamilton, Rebecca W. ; Ratner, Rebecca K. ; Thompson, Debora V. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 6, p. 1079-1094
|
Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States |
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