“Outposts of Britain” the General Post Office and the birth of a corporate iconic brand, 1930-1939
Year of publication: |
2016
|
---|---|
Authors: | Heller, Michael |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 3/4, p. 358-376
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | History | Corporate identity | Public relations | Corporate communications | Marketing communications | Corporate branding |
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