Overconfidence in memory of brand information: a cross‐national study
Year of publication: |
2001
|
---|---|
Authors: | Cowley, Elizabeth |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - MCB UP Ltd, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 13.2001, 2, p. 85-96
|
Publisher: |
MCB UP Ltd |
Subject: | China | USA | National cultures | Self‐esteem | Tests | Brands |
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