Past, present and future of research in relationship marketing : a machine learning perspective
Year of publication: |
2022
|
---|---|
Authors: | Das, Kallol ; Mungra, Yogesh ; Sharma, Anuj ; Kumar, Satish |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 6, p. 693-709
|
Subject: | Intellectual structure | Relationship marketing | Structural topic modeling | Topic modeling |
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