Patents: A Managerial Perspective
Year of publication: |
1994
|
---|---|
Authors: | Hufker, Tim ; Alpert, Frank |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 3.1994, 4, p. 44-54
|
Publisher: |
MCB UP Ltd |
Subject: | Competition | Design | Innovation | Marketing mix | New product development | Patents | Product management | Strategic planning | USA |
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