Patient engagement behaviors in hospitals : the role of word of mouth and patient helping behaviors
Year of publication: |
2022
|
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Authors: | Fattahi, Majid ; Farzin, Milad ; Sadeghi, Marzie ; Makvandi, Rosha |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 4, p. 606-623
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Subject: | Health-care services | Patient engagement behavior | Perceived value | Service quality | Stimulus-organism-response (S-O-R) framework | Word of mouth (WOM) | Dienstleistungsqualität | Virales Marketing | Viral marketing | Patienten | Patients | Krankenhaus | Hospital | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Gesundheitswesen | Health care system |
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