Patient Relationship Management : ein CRM-Ansatz für die pharmazeutische Industrie
Olaf Kilian Hahn
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Hahn, Olaf |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Beziehungsmarketing | Relationship marketing | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Diabetes | Deutschland | Germany | Pharmazeutische Industrie | Kundenmanagement | Patient |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 350 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2005 |
| ISBN: | 978-3-8350-0289-0 ; 3-8350-0289-9 |
| Classification: | Marketing ; Pharmazie, Pharmazeutika |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003263405