Patients' perception towards branded and generic medicines in an emerging economy : a scale development and validation study
Year of publication: |
2019
|
---|---|
Authors: | Alam, Md. Moddassir ; Mittal, Arun ; Chawla, Deepak |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 20.2019, 5, p. 1292-1310
|
Subject: | Perception | branded medicine | generic medicine | exploratory factor analysis (EFA) | confirmatory factor analysis (CFA) | Konsumentenverhalten | Consumer behaviour | Faktorenanalyse | Factor analysis | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Generika | Generic drugs | Markenführung | Brand management | Gesundheitsversorgung | Health care | Wahrnehmung |
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