“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions
Year of publication: |
2006
|
---|---|
Authors: | Kim, Hyeong ; Kramer, Thomas |
Published in: |
Marketing Letters. - Springer. - Vol. 17.2006, 4, p. 311-321
|
Publisher: |
Springer |
Subject: | Discount presentation | Deal perception | Pricing | Systematic processing |
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