Pay attention to me! : the role of endorsements, patents, gender and prior experience in startup media attention
Year of publication: |
2023
|
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Authors: | Gasiorowski, Laura ; Lee, Ahreum |
Published in: |
Journal of small business & enterprise development. - Bradford : Emerald, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 30.2023, 1, p. 120-143
|
Subject: | Early-stage ventures | Media attention | Signaling | Unternehmensgründung | Business start-up | Kommunikationsmedien | Communication media | Patent | Signalling | Wahrnehmung | Perception | Mediensektor | Media industries | Geschlecht | Gender | Experiment | Risikokapital | Venture capital |
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