People, profiles, and purchases : investigating the impact of environmental cues in social commerce
Year of publication: |
2023
|
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Authors: | Bryant, Morgan M. ; Basu, Rituparna |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 3, Art.-No. 2285037, p. 1-18
|
Subject: | consumer behavior | negative binomial regression | seller-generated content | social commerce | stimulus-response model | user-generated content | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2285037 [DOI] hdl:10419/294757 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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