Perceived buyer confidence in buyer-supplier relationships
Year of publication: |
2014
|
---|---|
Authors: | Chao, Emmanuel ; Kato, Mshumbusi Paul |
Published in: |
jbm - Journal of Business Market Management. - Berlin : Freie Universität Berlin, Marketing-Department, ISSN 1864-0761. - Vol. 7.2014, 4, p. 420-434
|
Publisher: |
Berlin : Freie Universität Berlin, Marketing-Department |
Subject: | Perceived buyer confidence | Networks | Ex-ante contractual term specificity | Ex- post contractual term specificity | Reputation |
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