Perceived risk as a factor in product-oriented word-of-mouth behavior: a first step
Year of publication: |
1965
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Authors: | Cunningham, Scott M. |
Published in: |
Proceedings of the Winter Conference of the American Marketing Association. - Chicago, Ill., ISSN 0569-6453, ZDB-ID 209635-3. - 1964, p. 229-238
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Subject: | Wirtschaftliches Verhalten | Verberaucher | Risiko |
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