Perceived Risk: Further Considerations for the Marketing Discipline
Year of publication: |
1993
|
---|---|
Authors: | Stone, Robert N. ; Grønhaug, Kjell |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 27.1993, 3, p. 39-50
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer attitudes | Consumer behaviour | Marketing research | Risk |
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