Perceived value of corporate donations : an empirical investigation
Year of publication: |
2008
|
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Authors: | Gipp, Narissa ; Kalafatis, Stavros P. ; Ledden, Lesley |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 13.2008, 4, p. 327-346
|
Subject: | Unternehmensethik | Business ethics | Fundraising | Firmenimage | Corporate reputation | Unternehmenswert | Firm value | Wahrnehmung | Perception | Grounded Theory | Grounded theory |
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