Perception of Marital Roles in Purchase Decision Processes: A Cross-Cultural Study
Year of publication: |
1995
|
---|---|
Authors: | Ford, John B. ; LaTour, Michael S. ; Henthorne, Tony L. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 23.1995, 2, p. 120-131
|
Saved in:
Saved in favorites
Similar items by person
-
Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998
Ford, John B., (2001)
-
Cuba at the crossroads : the role of the US hospitality industry in Cuban tourism initiatives
Khrushchev, Sergei, (2010)
-
Is Industrial Advertising Still Sexist: It's in the Eye of the Beholder
LaTour, Michael S., (1998)
- More ...