Perceptions of banking services in the wake of bank mergers: an empirical study
Year of publication: |
2000
|
---|---|
Authors: | Urban, David J. ; Pratt, Michael D. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 14.2000, 2, p. 118-131
|
Publisher: |
MCB UP Ltd |
Subject: | Services marketing | Banking | Mergers and acquisitions | Marketing strategy | Service quality |
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