Performance implications of intelligence- and value-management initiatives in customer-relationship management
vorgelegt von Dipl.-Kfm. Sebastian Andreas Peter Klein
| Year of publication: |
2017
|
|---|---|
| Authors: | Klein, Sebastian Andreas Peter |
| Publisher: |
Göttingen |
| Subject: | Betriebliche Wertschöpfung | Value creation | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
| Extent: | VI, 129 Seiten Diagramme, Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Georg-August-Universität Göttingen, 2017 |
| Notes: | Literaturverzeichnis: Seite 121-129 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011899954