Performance measurement in international marketing
Year of publication: |
2009
|
---|---|
Authors: | Bueschken, Joachim ; Loetzer, Matthias ; Ziegler, Andrea |
Published in: |
Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag. - Wiesbaden : Gabler, ISBN 978-3-8349-1467-5. - 2009, p. 307-320
|
Subject: | Performance-Messung | Performance measurement | Internationales Marketing | International marketing |
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