Performing a strategy's world : how redesigning customers made relationship banking possible
Year of publication: |
June 2018
|
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Authors: | Vargha, Zsuzsanna |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 51.2018, 3, p. 480-494
|
Subject: | Banking strategy | Customer Relationship Management | Interaction | Performativity | Actor-networks | Social studies of finance | Selling | Customer value | Beziehungsmarketing | Relationship marketing | Bank | Kundenwert |
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