Personal selling elasticities : a meta-analysis
Year of publication: |
2010
|
---|---|
Authors: | Albers, Sönke ; Mantrala, Murali K. ; Sridhar, Shrihari |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 840-853
|
Subject: | Verkaufspersonal | Salespeople | Verkaufsförderung | Sales promotion | Einkommenselastizität der Nachfrage | Income elasticity of demand | Direktmarketing | Direct marketing | Mehrebenenanalyse | Multi-level analysis | Meta-Analyse | Meta-analysis |
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