Personality effects on WoM and eWoM susceptibilty : a cross-country perspective
Year of publication: |
2022
|
---|---|
Authors: | König, Tatjana M. ; Clarke, Theresa B. ; Hellenthal, Maria ; Clarke, Irvine |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 4, p. 889-911
|
Subject: | Culture | Personality | Susceptibility to interpersonal/online-review influence | WoM/eWoM | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Welt | World | Konsumentenverhalten | Consumer behaviour |
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