Personality research in marketing : a bibliography
comp. and ed. by Dik Warren Twedt ...
| Year of publication: |
1977
|
|---|---|
| Other Persons: | Twedt, Dik Warren (ed.) |
| Publisher: |
Chicago, Ill. : American Marketing Ass. |
| Subject: | Verbraucher | Markenartikel | Werbung | Vereinigte Staaten |
| Extent: | XIII, 44 S |
|---|---|
| Series: | Bibliography series / American Marketing Association. - Chicago, Ill., ZDB-ID 413311-0. - Vol. 23 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87757-080-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000050848