Perspectives on demarketing during the energy crisis
Year of publication: |
1977
|
---|---|
Authors: | Harvey, Michael ; Kerin, Roger |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 5.1977, 4, p. 327-338
|
Subject: | Mineralöl | Absatzpolitik | Mineralölunternehmung | Vereinigte Staaten |
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