Persuasive advertising in Hotellingś model of product differentiation
Year of publication: |
1999
|
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Authors: | Bloch, Francis ; Manceau, Delphine |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 17.1999, 4, p. 557-574
|
Subject: | Werbung | Advertising | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
Extent: | Graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | In: International journal of industrial organization |
Source: | ECONIS - Online Catalogue of the ZBW |
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