Persuasive Advertizing and Socialization
In markets where consumption is socialized, persuasive advertizing can change consumption by affecting socialization, rather than taste or price. The paper develops an explanation of persuasive advertizing in such markets and notes its particularly simple welfare implications. The paper then presents evidence that the pattern of beer consumption during Prohibition is consistent with the hypothesis that consumption depends on socialization and persuasive advertizing
Year of publication: |
1997
|
---|---|
Authors: | Lee, Li Way |
Published in: |
International Journal of the Economics of Business. - Taylor & Francis Journals, ISSN 1357-1516. - Vol. 4.1997, 2, p. 203-214
|
Publisher: |
Taylor & Francis Journals |
Keywords: | Persuasive advertizing; Socialization; Bandwagon; Beer drinking; Prohibition; Welfare, JEL classification: Dll, 118, L66 |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Compassion and the hippocratic oath
Lee, Li Way, (2008)
-
Living will : ruminations of an economist
Lee, Li Way, (2009)
-
Supramonopoly : theory and evidence from the US air passenger service markets
Luo, Jin, (2010)
- More ...