The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Year of publication: |
2023
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Authors: | Ko, Youngjee ; Kim, Hanyoung ; Seo, Youngji ; Han, Jeong Yeob ; Yoon, Hye Jin ; Lee, Jongmin ; Seo, Ja Kyung |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 4, p. 490-509
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Subject: | COVID-19 vaccination | Empathy | Narrative persuasion | Social marketing | Social media public service announcements (PSAs) | Coronavirus | Social Web | Social web | Impfung | Vaccination | Social Marketing | Emotion | Konsumentenverhalten | Consumer behaviour |
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