Pester power: it's all in “the game”
Year of publication: |
2012
|
---|---|
Authors: | Nash, Cathriona ; Basini, Serge |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 13.2012, 3, p. 267-283
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pester power | Parent‐child purchase relationship | “The game” | Familial relations | Consumer behaviour | Children (age groups) |
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