Pet food panic : Procter and Gamble's use of crisis response advertising (CRA) in recall crises
Year of publication: |
2014
|
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Authors: | Lancendorfer, Karen M. |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 17.2014, 2, p. 94-113
|
Subject: | crisis management | crisis response advertising (CRA) | pet food recall | Werbung | Advertising | Krisenmanagement | Crisis management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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