Philosophy of marketing : the new realist approach

Matteo Giannasi and Francesco Casarin

Part 1. Antirealism and Its Consequences 1. What Went Wrong with Reality 2. The Postmodernist Challenge to Realism 3. The Legacy and Consequences of Postmodernist Thought Part 2.The Significance of Realism 4. The Persisting Relevance of Reality 5. Marketing, Management, and the Return of Reality

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Year of publication:	2022
Authors:	Giannasi, Matteo ; Casarin, Francesco
Publisher:	New York, NY : Routledge
Subject:	Marketing \| Marketingtheorie \| Marketing theory \| Wirtschaftsphilosophie \| Philosophy of economics

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Extent:	1 Online-Ressource (xiv, 281 Seiten)
Series:	Routledge frontiers in the development of international business, management and marketing
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-003-20603-3 ; 1-003-20603-4 ; 978-1-000-45464-2 ; 1-000-45464-9 ; 978-1-000-45461-1 ; 1-000-45461-4 ; 978-1-032-07233-3 ; 978-1-032-07234-0
Other identifiers:	10.4324/9781003206033 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013176353