Pioneer advantage: is it real? Does it matter?
Year of publication: |
1996
|
---|---|
Authors: | Cahill, Dennis J. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 14.1996, 4, p. 5-8
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive strategy | Market share | New product development | Product innovation | Time to market |
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