Pioneer brand advantage with UK consumers
Year of publication: |
2002
|
---|---|
Authors: | Rettie, Ruth ; Hilliar, Simon ; Alpert, Frank |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 36.2002, 7/8, p. 895-911
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Market entry | Product introduction | Brands | United Kingdom |
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