PIONEERING PRACTICES FOR NEW PRODUCT DEVELOPMENT AT US WEST - Today's rapid changes in markets and technologies require new practices for new product development.
Year of publication: |
2000
|
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Authors: | Mullins, John W. ; Sittig, Sarah K. ; Brown, Carol A. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 9.2000, 4, p. 36-41
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