Place branding : creating self-brand connections and brand advocacy
Year of publication: |
2012
|
---|---|
Authors: | Kemp, Elyria ; Childers, Carla Y. ; Williams, Kim H. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 7, p. 508-515
|
Subject: | Markenführung | Brand management | Standortmarketing | Place marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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