Place branding research : a thematic review and future research agenda
Year of publication: |
October 2016
|
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Authors: | Acharya, Alok ; Rahman, Zillur |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 13.2016, 3, p. 289-317
|
Subject: | Place brand | Place branding | City branding | Tourism branding | Literature review | Tourismus | Tourism | Stadtmarketing | City marketing | Markenführung | Brand management | Standortmarketing | Place marketing | Bibliometrie | Bibliometrics | Tourismusmarketing | Tourism marketing | Markenimage | Brand image |
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