Place branding : revealing the neglected role of agro food products
Year of publication: |
December 2018
|
---|---|
Authors: | Lopes, Celso ; Leitão, João ; Rengifo-Gallego, Juan |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 4, p. 497-530
|
Subject: | Agro-food products | Place | Place branding | Systematic literature review | Standortmarketing | Place marketing | Agroindustrie | Agro-industry | Markenführung | Brand management | Bibliometrie | Bibliometrics | Lebensmittel | Food | Markenimage | Brand image |
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