Place branding scholars and practitioners: “strangers in the night”?
Year of publication: |
2015
|
---|---|
Authors: | Kavaratzis, Mihalis |
Other Persons: | Magdalena Florek, Dr Massimo Giovanardi, Dr (ed.) |
Published in: |
Journal of Place Management and Development. - Emerald Group Publishing Limited, ISSN 1753-8343, ZDB-ID 2421628-8. - Vol. 8.2015, 3, p. 266-270
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Place branding | Place brands | Theory and practice |
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