Place marketing, place branding, and social media : perspectives of municipal practitioners
Year of publication: |
December 2017
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Authors: | Cleave, Evan ; Arku, Godwin ; Sadler, Richard ; Kyeremeh, Emmanuel |
Published in: |
Growth and change : a journal of urban and regional policy. - Malden, Mass. [u.a.] : Wiley-Blackwell, ISSN 0017-4815, ZDB-ID 282764-5. - Vol. 48.2017, 4, p. 1012-1033
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Subject: | Social Web | Social web | Standortmarketing | Place marketing | Markenführung | Brand management |
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