Placing Romania in the European and International Market: The Role of Image in building a Nation Identity
Year of publication: |
2009
|
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Authors: | Soproni, Luminita ; Stoica, Alina ; Drinda, Roxana |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | image | identity | differentiation | country branding |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Luminita Soproni, Ioan Horga (eds.), Media and European Diversity/ Médias et Diversité Européenne, Bruxelles: Bruylant, 2012 Collection Voisinages Europeens.8(2012): pp. 239-254 |
Classification: | M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: |
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