Planned or unplanned purchases? : the effects of perceived values on omnichannel continuance intention
Year of publication: |
2022
|
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Authors: | Chang, Yaping ; Geng, Lixiao |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 12, p. 1535-1551
|
Subject: | Continuance intention | Omnichannel shopping | Perceived value | Purchase plan |
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