Planning advertising expenditures by dynamic programming methods
Year of publication: |
1960
|
---|---|
Authors: | Maffei, Richard B. |
Published in: |
Management technology : a journal of the Institute of Management Sciences. - New York, NY [u.a.] : [Verlag nicht ermittelbar], ZDB-ID 206349-9. - Vol. 1.1960, 2, p. 94-100
|
Subject: | Marktwerbung |
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