Planning new tariffs at tele.ring : the application and impact of an integrated segmentation, targeting, and positioning tool
Year of publication: |
2008
|
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Authors: | Natter, Martin ; Mild, Andreas ; Wagner, Udo ; Taudes, Alfred |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 4, p. 600-609
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Subject: | Marktsegmentierung | Market segmentation | Zollpolitik | Tariff policy | USA | United States | Theorie | Theory |
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