Playing games, receiving gifts, creating experiences and building brands
Year of publication: |
2016
|
---|---|
Authors: | Pratap, Sankalp ; Gupta, Agam ; Mateen, Arqum ; Mahto, Kavita |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 4, p. 486-503
|
Subject: | Branding | Experiential marketing | Game play | Gift giving | Rural marketing | Spieltheorie | Game theory | Markenführung | Brand management | Geschenk | Gifts | Experiment | Computerspiel | Video game | Event-Marketing | Event marketing | Markenimage | Brand image |
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