Playing the infinite game : marketing in the post-industrial economy
Year of publication: |
2010
|
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Authors: | Collins, Nathalie ; Murphy, Jamie |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 9.2010, 4, p. 345-355
|
Subject: | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Postindustrielle Gesellschaft | Post-industrial society |
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