PLS-SEM : indeed a silver bullet
Joe F. Hair, Christian M. Ringle, and Marko Sarstedt
Year of publication: |
2011
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Authors: | Hair, Joe F. ; Ringle, Christian M. ; Sarstedt, Marko |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 19.2011, 2, p. 139-151
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