Pluralism in contemporary marketing practices
Year of publication: |
2000
|
---|---|
Authors: | Lindgreen, Adam ; Davis, Robert ; Brodie, Roderick J. ; Buchanan‐Oliver, Margo |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 18.2000, 6, p. 294-308
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | Business‐to‐business marketing | Supply chain | Food | Marketing concept |
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