Polarising Trends in Female Role Portrayals in UK Advertising
Year of publication: |
1990
|
---|---|
Authors: | Michell, Paul C.N. ; Taylor, Wendy |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 5, p. 41-49
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Women | United Kingdom | Trends | Advertising | Consumerism | Product positioning |
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